11/04/2025
The heated tobacco industry keeps evolving and Ploom has once again raised the bar with its latest fourth-generation device. The new Ploom AURA, the successor to the popular Ploom X Advanced (Gen 3), introduces a range of innovations that redefine the entire user experience. Today’s users look for experiences that reflect their individuality, values, and lifestyle. The new Ploom generation was created with this in ind - a device that adapts to you.
This isn’t just a cosmetic update. It’s a complete redesign from the inside out: from the look and feel, to technology, connectivity, and personalization at a whole new level. Below, we highlight the key differences between these two models and the advantages of the new Ploom AURA that make this device thinner, smarter, and more advanced than its predecessor: the modern choice for users who demand nothing less than the premium.
At the very first first glance, it’s clear that Ploom AURA marks a new aesthetic milestone in the world of heated tobacco devices. Its thinner, more refined ergonomic shape fits perfectly in your hand, radiating minimalism and elegance. Designed to keep up with a fast-paced lifestyle, the device is compact, lightweight, and slips easily into your pocket or bag, making it an ideal everyday companion wherever the day may take you.
AURA was built as a true all-in-one solution, where every single detail blends seamlessly into a smooth, unified form. The new fluid design brings greater comfort and practicality to everyday use.
With upgraded functions and simplified use, Ploom AURA opens the door to a whole new dimension of intuitiveness that redefines the heated tobacco experience as you know it. In this fourth-generation device, activation is fully automated, adapting to your rhythm.
Forget about pressing any buttons: the Auto-Start feature does it for you. As soon as you insert a stick, the device automatically starts heating, so you can enjoy your favorite rituals faster and more effortlessly. Ploom AURA is always ready when you are - no extra steps, no waiting.
Beyond its sleeker and more compact look, Ploom AURA also brings significant technological upgrades that elevate your experience to new heights. It uses the latest-generation Smart HeatFlow technology from Japan, ensuring stable and precise heating of each stick to the optimal temperature, without burning.
The result? Consistent taste and smooth performance every time, with no ash, no smoke, and no lingering tobacco smell on your clothes, hair, or breath. The new Gen 4 device also features a larger battery capacity, letting you go longer between charges.
Meanwhile, the improved CleanSeal technology prevents tobacco residue and minimizes cleaning, keeping your device spotless with almost no effort, which means less maintenance and more enjoyment of your favorite rituals.
Ploom AURA donosi revoluciju kada je reč o stepenu personalizacije. Korisnici od sada mogu da prilagode svoje iskustvo do najsitnijih detalja, ne samo kroz izbor boje svog uređaja i širok asortiman aksesoara, već i kroz prilagođavanje same konzumacije ličnim preferencijama.
Uz novi Ploom AURA, možete birati između četiri različita režima zagrevanja:
Ploom AURA takes personalization further than ever before. Users can now fine-tune every detail, not only by choosing the device color and accessories, but deciding how each session feels and tailoring it to their preferences.
The new Ploom AURA allows you to choose from four different heating modes:
Intense (3 minuta) – short, powerful sessions
Balanced (5 minuta) – the perfect balance between session intensity and lengh
Delicate (6 minuta) – more subtle, longer enjoyment
Battery Saver (3 minuta) – maximum energy efficiency
This allows each user to create their own ideal combination and tailor it to any moment, mood or occasion. This is another step forward compared to the previous Ploom X Advanced model, which offered no mode flexibility. With the fourth-generation level of customization, you can now express your unique style through both the look of your device and also tailor the entire experience itself to your taste.
With the new Ploom AURA Gen 4 device, control is completely in your hands - literally. The Ploom App lets you manage and personalize your device seamlessly all in one place, for a connected experience at all times. You can easily download the Ploom App for free for both Android and iOS operating systems, the allows you to:
Odabir i podešavanje željenog režima zagrevanja
Praćenje statusa uređaja i baterije u realnom vremenu
Mogućnost lociranja uređaja u svakom trenutku pomoću Dektora uređaja
Upravljanje bezbednošću i podešavanjima na jednom mestu
Select and adjust your preferred heating mode
Monitor device and battery status in real time
Locate your device anytime using the Device Radar
Manage security settings and preferences in one place
All you need to do is connect the App to your device and take your Ploom experience into your hands and to the next level.
Ploom AURA isn’t just an upgrade of the Ploom X Advanced model, but a whole new chapter in the evolution of heated tobacco technology. Its all-in-one design, intuitive interaction, cutting-edge technology, and next-level personalization make it the definitive fourth-generation device, built to move with you.
Compared to the Gen 3 model, AURA offers more options, more freedom, and more control over your experience. It’s a modern, intelligent device that understands the needs of modern-day users, where practicality, functionality, and customization come first in all aspects. If you’re looking for a device that keeps up with your lifestyle, is ready when you are, and adapts to your rhythm without compromise, Ploom AURA is designed to elevate your experience.
Be among the first to enhance your everyday rituals, get a sensational device that changes the game, and discover everything it has to offer. Order your Ploom AURA online today or visit your nearest Ploom store and step into the new fourth-generation era.
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