Pure Sensation: Meet the New Ploom AURA Glacier White
The delicate, minimalist, and intuitive premium design that charmed the world’s design capital has officially arrived in Serbia!
Ploom AURA Glacier White, a limited edition first unveiled to the world under the spotlights of Milano Design Week 2026, is now ready to become a part of your personal style and daily life.
From Milan to Your Hand: The Innovation that Captivated Brera
At the very heart of the immersive Ploom installation, "Feel the AURA," showcased at this year’s Milan Design Week, stood the new Ploom AURA Glacier White. It is an icon of understated, impressive design that becomes an integral part of the experience itself - not just a device, but a companion that transforms every moment into a deeply personal, sensory ritual.
In a space where the interaction of movement, light, and matter was explored, Glacier White embodied the vision of both the event and the Ploom brand: design that is felt with all the senses, and which does not dominate a space, but enriches it with its presence.
- Minimalism with Character: Clean lines and white tones serve as a symbol of timeless aesthetics that transcend passing trends. In a world saturated with information and stimulation, white stands as a symbol of new beginnings, clarity, and limitless possibilities.
- Harmony of Form: Light reflects off the surface of the Glacier White device in a way that highlights its unique contours, allowing the texture and form to take center stage.
- Intuitive Technology: An elegant, intuitive, and ergonomic design tailored to human movement and the senses.
- Premium Experience: High-end materials that awaken the sense of touch, providing a feeling of softness and sophistication at your fingertips.
Your aura deserves a light that never fades. Welcome to a new era of pure sensation!
Ploom AURA Glacier White: Now Exclusively Available in Serbia
Glacier White brings a subtle elegance that never goes unnoticed, created for those who curate their aura with care. Because design isn't just about how something looks, but about how you experience it. Glacier White is the culmination of this philosophy: gentle to the touch, minimalist in form, and powerful in expression.
This limited series is dedicated to all lovers of minimalism - those who believe that less is more and wish to redefine their style with a sensual, soft, and pure white that speaks louder than words. Following its global success in Milan, Serbia is one of the select destinations where this sensation is now officially available.
Order your Glacier White today in our online store or visit your nearest Ploom Experience Zone to be among the first to discover the pure sensation of this unique, limited series. Find out why this very device was the star of Milan and the main topic of conversation regarding the design and rituals of the future.
